TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online c